Most website projects get into trouble in the first two weeks because structural decisions are made inside the design tool. A designer starts with a blank canvas, picks colors and fonts, and by the time wireframes are supposed to appear, they are already baked into a visual that is hard to change without rebuilding.
Good UX work happens before design. A site architecture session maps what pages the site needs and why, what content goes on each page, how users are expected to navigate between sections, and what the primary conversion goals are. From that session we produce a documented site architecture that acts as the contract for the project.
Wireframes come from the architecture. We use Figma to produce interactive wireframes that link between pages, simulate the navigation, and let you walk through the user experience before any visual decisions are made. These are grayscale, intentionally low-fidelity, focused on structure and hierarchy rather than aesthetics.
This work is valuable even if you are not commissioning us to build the site. A good set of wireframes and a site architecture document is something you can take to any developer or design team and use as the foundation for the build.
- Site architecture session (1 to 2 hours)
- Documented site architecture with page rationale
- User journey mapping for primary visitor types
- Interactive Figma wireframes for all pages
- Navigation structure and information hierarchy
- Content requirements per page
- Mobile wireframes alongside desktop
- 2 revision rounds on wireframes
- Handoff-ready Figma file