Google's Page Experience signals are now real ranking factors. Core Web Vitals -- Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift -- are measured and factored into search rankings for all sites. A slow site does not just frustrate users; it is actively held back in search.
We start with a full performance audit using Lighthouse, Chrome DevTools, WebPageTest, and real-field data from the Chrome User Experience Report if available. The audit produces a prioritized list of issues with their impact scores, so you can see which fixes will have the most effect before we start work.
Common issues we address: unoptimized images and missing next-generation formats; render-blocking scripts and CSS; missing or misconfigured caching; server response time problems; JavaScript execution costs; layout shift from ads, embeds, or slow fonts; and third-party script overhead.
On the technical SEO side, we audit and fix: crawlability and indexing issues, duplicate content problems, canonical configuration, sitemap health, robots.txt, structured data markup (Schema.org), internal link architecture, redirect chains, and missing or misconfigured meta tags.
Every engagement produces a written report of what we found, what we fixed, and what the before/after metrics look like.
- Full Lighthouse and CWV audit report
- Image optimization and next-gen format conversion
- Caching configuration (server and browser)
- Critical CSS and render-blocking resource optimization
- JavaScript execution cost reduction
- Font loading optimization
- Structured data implementation (Schema.org)
- Sitemap and robots.txt audit and fix
- Crawlability and indexing issue resolution
- Before/after performance report